The Toys That Made Us
Season 2
The Toys That Made Us
4 episodes
E01
Episode 12018-05-2544m
Star Trek
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
E02
Episode 22018-05-2546m
Transformers
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
E03
Episode 32018-05-2545m
LEGO
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
E04
Episode 42018-05-2543m
Hello Kitty
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.